
We couldn't help but notice that Kia will be running an advertisement during the Superbowl showing a sock monkey (and friends) driving a Sorento. I love the disclaimer in the picture. It doesn't mention the hazards of letting your sock monkey drive. If you watch the advertisement at the link above you'll probably notice that the flavor is not quite the a-go-gos, but I can't help thinking that Kia couldn't get closer to real sock monkeys driving the Soul than having the a-go-gos drive the Soul 20,000 miles across North America in three months. Case in point:



We make idiot costumes and take them to silly places for photo opportunities. Who but a couple of real live sock monkeys would get married jumping off a fountain? (and who else could pull it off for less than $600 including the dress and rings?)

Heck, we jump everywhere we go. We're silly, we're creative, we're adorable, squishy, fun, and spazy. Couldn't get closer if we were made of socks.

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And if you're not watching the game you can see the advertisement and send postcards from here. Take a look. It's silly.
Confidentially... sock monkeys don't really ride jet skis (the one in the commercial clearly was coerced), but mark my word, put one on a toboggan and get out of the way!
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